Symbolism was the least of it. Johnson took off his jacket and tore into the legislative process intimately and tirelessly. […] The best hope of moving the civil-rights bill from the House Rules Committee—whose segregationist chairman, Howard Smith of Virginia, had no intention of relinquishing it—was a procedure called a “discharge petition.” If a majority of House members sign a discharge petition, a bill is taken from the committee, to the chagrin of its chairman. Johnson made the petition his own personal crusade. Even Risen credits his zeal, noting that after receiving a list of 22 House members vulnerable to pressure on the petition, the president immediately ordered the White House switchboard to get them on the phone, wherever they could be found. Johnson engaged an army of lieutenants—businessmen, civil-rights leaders, labor officials, journalists, and allies on the Hill—to go out and find votes for the discharge petition. He cut a deal that secured half a dozen votes from the Texas delegation. He showed Martin Luther King Jr. a list of uncommitted Republicans and, as Caro writes, “told King to work on them.” He directed one labor leader to “talk to every human you could,” saying, “if we fail on this, then we fail in everything.”
As a leading southern senator put it, “You know, we could have beaten John Kennedy on civil rights, but not Lyndon Johnson.”
The pressure worked. On December 4—not two weeks into Johnson’s presidency—the implacable Chairman Smith began to give way. […] House Republican Leader Charles Halleck of Indiana, whose support Johnson likely bought by proposing, and then personally securing, a NASA research facility at Purdue University, in Halleck’s district. And the entire Republican caucus in the House was wilting under Johnson’s relentless and very public campaign to portray “the party of Lincoln” as obstructing civil rights by opposing the discharge petition.
[…]
As Caro explains, the tax bill was a hostage. By holding it in committee, the South pressured the administration to give up on civil-rights legislation, with the implication that the withdrawal of the latter might produce movement on the former. But Johnson and Byrd were old friends, and during an elaborate White House lunch they came to an understanding: if Johnson submitted a budget below $100 billion, Byrd would release the tax bill. Johnson then personally bullied department heads to reduce their appropriations requests, and delivered a budget of $97.9 billion. The Finance Committee passed the tax bill on January 23, 1964, with Byrd casting the deciding vote to allow a vote, then weighing in against the measure itself. The Senate passed the tax bill on February 7, mere days before the civil-rights bill cleared the House.
Finally, Johnson helped usher the bill to passage in the Senate by working to break the southern filibuster, which was led by his political patron, the formidable Richard Russell of Georgia. In light of the Senate’s fiercely guarded independence, the president could not operate in the open; he had to use proxies like Humphrey, who was his protégé and future vice president, as well as the bill’s floor manager. Johnson impressed upon Humphrey that the vain and flamboyant Senate Republican Leader Everett Dirksen of Illinois was the key to delivering the Republican votes needed for cloture:
“You and I are going to get Ev. It’s going to take time. We’re going to get him. You make up your mind now that you’ve got to spend time with Ev Dirksen. You’ve got to let him have a piece of the action. He’s got to look good all the time. Don’t let those [liberal] bomb throwers, now, talk you out of seeing Dirksen. You get in there to see Dirksen. You drink with Dirksen! You talk with Dirksen! You listen to Dirksen!”
Johnson demanded constant updates from Humphrey and Majority Leader Mike Mansfield, and always urged more-aggressive tactics. (“The president grabbed me by my shoulder and damn near broke my arm,” said Humphrey.) Even though Senate Democrats did not deploy all those tactics, Johnson’s intensity nevertheless set the tone and supplied its own momentum. He kept up a steady stream of speeches and public appearances demanding Senate passage of the strong House bill, undiluted by horse-trading. And he personally lobbied senators to vote for cloture and end the filibuster. Risen contends that Johnson “persuaded exactly one senator” to change his vote on cloture. Given that it is of course impossible to know what motivated each senator’s final decision, this lowball figure is expressed with too much certitude. Evidence presented by Purdum and Caro suggests that Johnson’s importuning, bribing, and threatening may have made an impact on closer to a dozen.