Better to be for something, rather than being against one guy
Well, that's my point actually. Indeed to stand as a positive rallying point, it is necessary not to react against another view that has certain empirical strengths, but rather to come from a consistent standpoint of one's own that guides concrete policy.
Let's consider what Reaganism is--clearly not some ideological invention Ronald Reagan came up with out his own brain; Reagan was always a spokesman and a salesman, not a thinker. His success personally was in symbolism, not personal strategic or tactical genius nor deep thought. It was I think critical to his success that he deeply believed this stuff, and in projecting that he was quite sincere, something I think voters could see and credit him for.
The discussion has been focused on the '70s and early '80s, most people trying to position the "Leftist" (in scare quotes because they then aren't positioning them in ideology and policy as leftists but rather as homeopathic Reaganites in their own right, which is the wrong direction--maybe easier to "win" that way, depending on one's assessments of what is possible and can resonate with voters, but the effect is to shift the dialog right, not left) to win in 1980, avoiding '76 like a third rail. I say strike while the progressive iron is hot; a good TL for people serious about a leftward shift of national mentality would be that one by
@Yes about McGovern winning in '72, but here we seem to assume that is out of bounds. In even the mistaken IMHO maneuvering to make it '80 instead of '76, there is probably not a Ronald Reagan Presidency to react against; the general rightward drive of the Republicans of OTL is going to be embodied either by someone else, or Reagan much later, or in some cases '76.
I think if Reagan had got in in '76 he'd frame the challenges of Carter's OTL term in ways that get him reelected in 1980, even if in the ATL the USA is objectively worse off. Or of course trigger World War Three in which case electoral debates are rather moot!
With or without a Reagan brand, a lot of forces were converging in the later '70s to promote a distinctly rightward momentum. A lot of people who were basically reactionary against trends others see as positive--racial integration, feminism in general and increasing perception of reproductive freedom as a right in particular, gay rights, etc--along with stuff like detente with the Soviets--aligned with corporate sector actors who saw opportunity to sink a bunch of New Deal era restrictions in pursuit of greater profits, mainly due to the inability of the evolved New Deal/postwar/Cold War routine practices to work well to please anyone in the stagflation crisis. I think we should make no mistake though, people lining up behind deregulation and "supply side" mentality were largely driven by deep ideological resentment of what had in fact been working pretty well up to the end of the '60s.
In fact I believe the post-war/early Cold War economic boom of the West was in some sense built on sand--it was believed that the empirical Keynesian methods embodied in the post-New Deal systems were a permanent and effective fix of the basic dysfunctions of capitalism, but in fact their working well in the 1945-70 period related to circumstances temporary on a generational scale. When the potentials of several related circumstances were exhausted, stagflation under those particular regulatory methods became the new normal. In order to get out of the mire they were in, something had to change.
It is a question of values though,
what changes.
The corporate sector is basically opportunist, but also ideological in the sense that they have an obvious preference for private property to be supreme. In good times it is acceptable that workers do well too, but in tougher times, it seems self evident to successful and powerful businessmen that they take priority. After all, they believe themselves (absurdly IMO) to be the creators of wealth and everyone else just lives on their sufferance. So it is in their own enterprises they own and control, and so they think the world should run. They don't mind being Santa Claus when there is plenty to go around, but fundamentally under the jolly exterior, survival in a tough competitive business environment requires one to be unreconstructed Scrooge at heart.
Or worse, we can give Dickens's character moral credit for living himself as frugally as he expected his workers and the "surplus population" to live, or die; plutocrats in general have a double standard. As the politically salient matter of who actually had to go to Vietnam and risk getting shot up or worse, and exposed to all sorts of PTSD inducing horrors, to defend the interests of whom demonstrates. In the coming political generation, Democratic Vietnam vets who actually went in country, or more generally served in the military in regular capacity by regular rules, were a stark contrast to Republican cheerleaders and sneerers at the alleged softness of their opponents--who were of the right generation to have put their bodies where their mouths were, but with few exceptions such as McCain, had just an amazing array of excellent reasons why they themselves did not go. Contrast this to McGovern who had been a WWII bomber pilot, or Carter, a career Navy officer. In this 1970's generation of course such service, as say Bob Dole's (he suffered pain from WWII injuries lifelong) was far more bipartisan.
So this is the base of the Reagan Revolution. A coalition of reactionaries roundly defeated in a landslide in 1964 with Barry Goldwater as their standard bearer versus LBJ (who unlike most other leading politicians of his age, did not serve in WWII, admittedly) who were in fact deeply committed to plain racism, in this post-'64 era often veiled, but the evidence was there to those with eyes to see, allied with the country clubs, projecting a message of a society fundamentally stratified by wealth but with the ideological lure of prosperity for all versus bureaucratic stagnation, a general scapegoating of intellectualism as "effete" to use Spiro Agnew's term, often tied to a religious fundamentalism that gave all this a coherent frame. (To be sure, other devoutly religious persons interpret the Christian message rather differently, but I am talking here about a faction that was cohering as a political alliance).
The advantage the Republicans had then, and have now, is that indeed
they do stand for something. This movement has a coherent identity and an agenda justified in terms of its values.
The thing about a centrist Reaganite Lite is that they
don't commit to a world view in the same coherent sort of way. What they are doing, as in the Dukakis example where the advocate stresses "deeds not words," is empirically muddling along, taking the institutions as given and incrementally fiddling with them, without much consistency. This is very well when things are working well, and for some it is the goal of good institutions to achieve this state where everything runs on autopilot. That is what the happy face assumption of market based superiority is all about; we are supposed to trust that whatever emerges from the interplay of billions of actors in the market must be the best possible outcome. That presumption is a key part of the Reaganite package.
Thus, the best we get from a "Leftist" who has no alternate consistent place to stand is a slower drift in the same general rightward direction. This is the basic wrongness of many suggestions offered here.
So OTL, Reagan gravitated, by his personal inclinations and character (as perhaps shaped by the beliefs and convictions of his wife Nancy nee Davis) and connections, as a frequently tapped spokesman for corporate interests, into the consistent advocate for this overarching world view. Now of course there was and is diversity within this coalition. I doubt Reagan personally had a lot of animosity for gay people for instance, I suppose his long immersion in Hollywood circles wore off any conditioned homophobia. But his policies on these matters were rather relentlessly hostile.
The fundamental basis of a reactionary, conservative world view is authoritarian after all. Fundamentally, it is about believing that in the diversity of human types, order must be imposed. Libertarian market based reaction is founded on an interpretation of Jeffersonianism that merges with Hamiltonian reasoning quite smoothly to conclude that a good society is one in which the minority destined to drive and rule the age can emerge from the mob, and then the basic inferiority of the common orders not rising to the top in free competition is best embodied by their loyal deference to these natural leaders, taking orders in the workplace without selfish class-based trouble making.
It is a fact that Reagan-Thatcher type authoritarianism is mixed up with certain democratic ideals, although Thatcher, a deeper thinker than Reagan, was pretty forthright about undermining conservative claims to be democratic at all. (Had by some improbable process, no American leader arisen to embody what we call Reaganism OTL, I suppose Thatcher would be taken as the moral leader by default. She did get there first, becoming British PM before Reagan could take office in the USA after all).
Now then, what sort of values would countervail the rightward, authoritarian drift so apparent OTL?
Let us assume that the leaders are no Leninists! It would not be probable any child of the American system allowed to rise to a level of strong Democratic contender for the Presidency in the 1970s or '80s would be a socialist. (I can take this farther back and suggest situations where say Norman Thomas might be in a position to become President, back in the 1940s, perhaps, but the discussion here has pretty much taken the OTL '60s and Nixon's election in 1968 as a given; POD is later).
I think this gives us George McGovern in fact. Coming out of the 1940s, American liberalism cohered around the idea that keeping private enterprise at the center of our society, but suitably regulating it in the public interest, was the key to a good way of life. Having read some of the essays of John Kenneth Galbraith, I believe he expresses the basic world view fairly well. Galbraith and other New Deal era liberals believed that with suitable countervailing power on the corporate sector, the rational interest of even highly centralized, near monopolistic corporations would gravitate toward preserving their operations as institutions, rather than a maniacal focus on profit above all else, and that workers organized in unions in these big enterprises would find common ground with their bosses for cooperative consensual outcomes. It was OK in the view of many New Dealers if the regulatory agencies provided by Federal and state government were in effect captured by the same managers who ran the companies supposedly regulated; in fact the workplace would be a major social and political center run on semi-democratic lines, with unions, as authentic representation of the worker's interests, having a sort of parliamentary function.
In regard to the major social earthquakes of the 1960s and the shaking of confidence in US institutions resulting in the '70s especially with the spectacle of Watergate and its exposure of general abuses of power across the board, a liberal answer is to build on what works and is positive in American society. Social liberalism can be quite forthrightly seen and represented as a healthy and hopeful fuller flowering of basic American patriotic democratic principles, of embrace of diversity and our commonality as free people who have possibility opened to them by the abolition of reactionary repression in the hands of an increasingly awakened public, losing timidity and ceasing to be intimidated.
This of course is exactly what reactionaries fear as the apocalyptic breakdown of order as they perceive it. It is part of the Reaganite package, which would exist to challenge a liberal one should it have found a Lion champion, whether Reagan gets his name on it or not, to attribute any and all problems great or small to the breakdown of such authoritarian order as they assume to be the natural and necessary condition of civilization. It is therefore necessary for a Liberal Left Lion to demonstrate that a decent order with advantages can be approached by humane and fair and open means.
In this context the can of worms opened by the Church committee investigations and Watergate/Vietnam fallout in general is an opportunity as much as a threat. The Reaganite answer was to try to stuff it all back into Pandora's box, to break the law if necessary (as in Iran/Contra) to restore the stealthy, sneaky, hypocritical practices of domestic policing and international manipulations to status quo ante. A McGovernite possible approach is to instead say that the USA holds itself to higher standards and to insist that agencies under the control of the President learn to achieve public protection and order by above board and proper means. Applying such a policy to foreign policy could enable a McGovern-Carter '76 administration to handle various foreign policy challenges quite differently, in a morally consistent and open manner.
Obviously if a person believes all this liberal stuff is so much unicorn magic and twaddle, and the world really is basically a place where rival powers fight one another ruthlessly and the only safety lies in superior force and guile, such a policy must be doomed to fail. If so, there is no basis for a leftist analog of Reagan anyway and the Reaganites are just fundamentally right.
In terms of domestic policy such as battling stagflation, a liberal of this type, observing that when the chips are down the corporate sector is increasingly ruthless against their workers and the common welfare in general, will gather political support in the grassroots to standing up to corporate malfeasance quite as much as that of FBI and CIA shenanigans, making explicit the principle that the workplace is not just a private deal between a boss and each individual worker, but a social institution embodying much of the power of our nation. It might be that attempting to reform the workplaces piecemeal will show itself to be manifestly a lost cause, and then a President whose top priority is the welfare of the common citizen might rethink the approach to move away from the comfortable platitudes that social welfare would largely work out as an amicable consensus between workers and bosses, and instead turn to national institutions to set various floors under the population, explicitly and forthrightly justifying the reasons why the wealthy of the USA should pay higher taxes on the grounds that the overall success of the nation benefits them disproportionally as persons, in proportion to their wealth in fact. That their wealth and its secure, stable enjoyment, both on a personal scale and more importantly in their control of the work of the nation, is secured by public consensus that they play a vital role, but that does not make them the sole arbiters by divine right either.
So a concrete instance would be giving up on hoping that say health care would be taken care of pretty much by all workers being represented by a union that negotiates a good and adequate form of coverage in the private market with their employer, and turning toward developing a comprehensive public option that all citizens can fall back on. This is of course redistributive in nature; if we fund it entirely out of Federal taxes, the rich are paying for the healthcare of the poor. (Then the unions can drop negotiating for piecemeal packages subject to the whims of their bosses year to year, the employers can drop their share of funding and the general headache of these negotiations).
Where Reaganites, as a logical conclusion of their privatized form of authoritarianism, sought to eliminate public support of higher education in favor of loans that formed a lucrative profit opportunity, it might go largely unremarked and taken for granted as continuity with the recent past that college funding stems largely from Federal grants instead, as had been the case for decades. (In turn, this reliable but constrained source of funding might prevent the spiraling rise of college costs that happened OTL). This would not be something McGovernites could make a lot of hay politically over, since in the ATL no one knows what the OTL reality would turn into. It would in fact be a point of objectively conservative continuity with past practices that worked well enough. But maintaining and expanding this support, both via subsidizing individual student tuition and ongoing and expanded grants for institutional purposes to the universities, would be a concrete and consistent part of a populist-liberal ideology.
Along these lines, we might see heavier than OTL funding of community colleges, as practically free to citizen attendees, with few strings in the form of a prescribed intense academic course to follow, rather citizens of all ages, from high school students undertaking some intensive study toward their planned college or career future, to displaced workers learning new trades or just taking general culture classes for their own self-chosen enlightenment and engagement. Gradually such institutions could expand their scope and offer a strong alternative to more traditional colleges, and a lifelong open door to academia as individual citizens choose to take it a la carte. This would go a long way toward redressing basic problems in our K-12 institutions I think.
The problem with K-12, from a liberal-libertarian point of view, is that like many social institutions universal public education of children is a double-edged thing. On one hand, it is definitely a source of training and one hopes even sometimes comprehensive education, which has value for the children enrolled. On the other--frankly one reason public schools exist is to take children off the labor market. If we follow through on Reaganite ideological logic, all families should be self-reliant, and that includes taking responsibility for their children's education. But realistically in the sort of polarized by wealth society they assume the natural base state of things to be, many families are in fact going to be desperate for income, and we know what happened in the classical liberal (in the European and more academically proper sense, not the loose sense of a euphemism for soft progressivism that has been current in the USA at least until recently, that I am calling say McGovern a Liberal Lion) regimes of Britain and the USA, is that child labor proliferated. Indeed in a classic Jeffersonian ideal society of small property owners, mostly farmers, it was normal and necessary for quite young children to do economically important chores, even heavy and hazardous farm work, so it was unclear where the boundaries lay between that and a situation where a child works 16 hour days 6 days a week with only 8 on Sunday as a day of rest, for a pittance of a wage that barely pays for their own upkeep but without which that child, left solely to the meager abilities of their own parents, would surely starve. But this is in fact the kind of thing that naturally emerges in an unregulated capitalist marketplace; obviously the availability of very cheap child labor causes the wages of adults to also spiral downward, locking in and perpetuating a gross social evil as the natural way of things. Public schools exist in part to check this spiral by taking the kids off the market, and this then requires they be herded up and kept busy at school, because if we just let them roam around loose quite a few of them will offer to work for money, under the table and criminally if necessary. There are other and one might say better reasons to require higher education of teens, not to mention elementary education as a basis of fundamental citizenship, but this is in fact I think a decisive element in why and how universal public education to the age of 18 became the norm in America.
So the kids are in school, but a lot of them would just as soon not be there. How we achieve better outcomes for them while they are stuck there is a deep moral obligation that has to be solved; they didn't ask to be there! (I think it is not inconceivable we can approach the problem creatively in such a fashion that larger percentages do want to be there, while accomplishing actual education at least as efficiently and effectively as we do now; this is of course part of my leftist perspective).
But anyway, massive support of public community colleges given a very broad academic mandate to address quite high levels of academic achievement on an a la carte, take it or leave it basis, would go a long way toward remediating the basic shortfalls of mandatory K-12 education. Adults, young but really of all ages, have a different perspective and can rationally and freely decide to commit to education they want, if we can remove heavy financial barriers.
I'm giving broad outlines here of a world view quite different than Reagan's, that does not require a foil of being against Reaganism to stand as positive guiding values on an American patriotic basis. This is what I am talking about, making such values work concretely to demonstrate them, and that they have enough continuity with the practicalities and aspirations of common American life to serve as an alternative center around which large numbers of US citizens converge as The American Way.
It does have to be positive and not negative. Reagan symbolized and championed a right wing authoritarianism with a libertarian guise and inspired enthusiasm and devotion toward it among people it was objectively harming. As I leftist, I do credit my side with more intellectual and moral integrity and I think we could have such a thing as I am projecting onto McGovern without hypocrisy or self-deception--at any rate, any self-deception involved will be discovered, and handled in the light of the basic principles as a call for further progress along the same lines.
I do think that such progress would in the long run proceed through social democracy toward democratic socialism and ultimately lead to the abolition of market regimes as obsolete as well as dysfunctional in some aspects and oppressive in others. But that would be based on working out the possibilities of regulated capitalism incrementally, not some sweeping imposition overnight. McGovern would not set out to do that, though if that is the direction it progresses in--lawfully, peacefully, productively--I think he would approve in retrospect. He would not, in 1976, be setting out to abolish American capitalism; he would in fact sanely and sincerely believe he is strengthening its foundations, and his honesty in that conviction might carry across to the general electorate.
That would be a Left Lion in action, doing these things out of consistent and widely adopted principle consistent with deep American values.