I know this is not the main point of your post, but I'm curious why you think a Reagan-Ford ticket's victory would be "no sure thing." Reagan-Bush won by almost ten points in OTL. I see no reason at all why Reagan-Ford would do substantially worse--let alone ten points worse. Some people on the right wing of the GOP were upset by the thought of Ford on the ticket, but they were also upset by the choice of Bush. As for the general public, they almost elected Ford in 1976 and probably thought more highly of him in 1980 after four years of Carter. In fact, some moderate Republicans who voted for Anderson in OTL might vote for Reagan if he had Ford on the ticket.
It may be an exaggeration to say that "Nobody votes for the veep"
http://www.slate.com/articles/news_...minute/2000/06/nobody_votes_for_the_veep.html but most political observes are convinced that the choice of a running mate sways relatively few votes. It can matter in a close race, but 1980 was not close.