Viability of "Dixie/Dixieland" as the formal name for the South?

Something I've noticed in works involving an independent Southern US is that the name tends to be a variation of the Confederacy, with Dixie being a nickname, much like OTL, and never its formal name. Is there any reason why Dixie isn't considered a "real" name, and if so, what could happen to make it be so?
 
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