New Coke a smashing success

WI the New Coca-Cola actually managed to become popular and that it had became a permanent replacement to classic Coca-Cola
 
Here's how it could go: New Coke is sold side-by-side with the original. People love it. New Coke sales quickly become much bigger than Original Coke sales, which plummet. Several years after New Coke's introduction, the Original Coke is discontinued. So New Coke still supplants the old one, but it takes longer.

Apparently, people were more just pissed off that the Coca-Cola Company was replacing the original than they were actually unhappy about the taste of New Coke.
 

HueyLong

Banned
Erm.... no. New Coke has come back, BTW (under a different label) and it just doesn't taste the same and thus has a different fanbase.

It tasted a lot like Pepsi, so perhaps this pushes Coke to accept one of the many buyouts they could have taken?
 
Well, in OTL, Pepsi profited from the New Coke debacle (Pepsi. Some things just don't change.); it could go the other way ITTL, even more so if they taste roughly similar.
 
Erm.... no. New Coke has come back, BTW (under a different label) and it just doesn't taste the same and thus has a different fanbase.

It tasted a lot like Pepsi, so perhaps this pushes Coke to accept one of the many buyouts they could have taken?

So it has a different name and a different recipe? How is it the same then? :p
 
Conspiracy Hour! New Coke IS Coke Classic! Ingredient X was removed because the Illuminati determined that the continous reformulation of America's beloved beverages and snack foods towards increasing blandness would lull the masses into apathy and laziness.


More seriously, New Coke surviving would probably ensure that Coca Cola maintains dominance, and further weaken Pepsi's hold on the market. The increased security might further increase Coca Cola's global ubiquity (already pretty expansive) and preclude them from possibly expanding into mineral waters (like Dasani) or other ill-advised experiments. (come on, the whole fruit-coke thing was silly)
 
The main difference in New Coke was that it, like Pepsi, was sweeter than Original Coke.

Coca-Cola was attempting to hammer a resurgent Pepsi into the ground (if anybody remembers John Scully—eventually of Apple Computers—he invented the Pepsi Taste Challenge and, in an industry where 0.1% is considered a good increase, if I recall correctly he achieved 3%+ increases in marketshare for Pepsi) and failed miserably as Pepsi ably responded to take advantage of the situation.

I do like the New Coke and Coke Classic alongside each other. Perhaps they do exactly that: rebrand original Coke as Coke Classic a little earlier and introduce their new Coca-Cola at the same time.
 
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