So if you don't know in the early history of video games, games were sold as electronic entertainment meant for an entire family but when the video game market crashed in the early 1980s game manufacturers chose to market games as toys in hopes of winning over a new audience. However, with toy isles geared towards boys or girls video game companies had to choose. Sega was the first company that decided to market exclusively for girls but others quickly followed suit and the idea that 'video games are for girls' and later 'video games are for women' grew out of that decision. Only recently have we really seen developers and audiences question this idea. What if video games had been marketed more heavily for boys, as Nintendo was thinking about doing, how would that have changed the industry today.