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Big Brother's Legacy: The 2004 Presidential Election
One cannot talk of President Matthew Cohle's legacy without mentioning the "Christian Coalition". Cohle was always a devoutly religious man, a latter-day Norman Thomas, and with his traditional blue-collar base, this deep religiosity was very popular. He championed blurring the line between state and church, establishing a "Christian Business Union" and essentially making Christianity America's state religion.
The American Labor Party, a democratic socialist party, was now his party through and through thanks to him winning the nomination repeatedly against anti-Cohle opponents and purging the more desperate opponents. The secular-left People's Party split away in 1998, but due to the unpopularity of Coalitionist President Ben Nighthorse Campbell, Cohle easily won a fourth non-consecutive term.
The "Christian Coalition" was at first the "Christian Caucus", an informal alliance of socially conservative and deeply-religious Congresspeople from the Coalition and Labor, along with President Cohle in the early 1990s. By 2000, that caucus increasingly came together and became a clear coalition, both in Congress and out of it.
Cohle's choice of running mate, the devoutly religious conservative George W. Bush, was a clear signal that he wished the Christian Coalition to fully back the Labor ticket. Indeed, many Coalitionists endorsed Cohle and abandoned their President in his time of need. Despite the People's Party doing very well, the full strength of the Christian Coalition handed Cohle a strong victory. This coalition dominated Congress and in Cohle's last term the Christian Business Union was formed, education was made overtly Christian, abortion was severely restricted, abstinence-only sex education was strongly pushed by the federal government and in a fit of megalomania, a momument was constructed to dedicate Cohle and Bush, the "Fathers of Modern America". [The monument was later destroyed by executive order from President Ventura in 2009.]
Backlash from this led to growing libertarian anger, from both the right and the left, but mostly on the left. The "Christian Coalition"'s days seemed numbered, but then a shot rang out, and the "Big Brother" of America fell to the ground, dead. All of America was stunned on that transformative day. President Matthew Cohle, "Big Brother" to many, the titan of American politics who made politics "for him or against him", was now gone.
President Bush proved quite more fiscally conservative than Cohle was, but he managed to increase the Christian Coalition's majority, even as Labor's seats fell to People's. The "Christian Coalition"'s authoritarianism reached a high under Bush, as the Department of Public Safety dealt with enemies, foreign or domestic. The entire People's Party was under investigation thanks to old inter-party grievances between Cohleite Laborites and future Populists.
The Christian Coalition was without a clear dominating leader after the death of their President. Bush was no Cohle, he couldn't command the Labor Party with an unquestionable loyalty from the membership. But even as the opposition to the "Christian Consensus" racketed up, Bush enjoyed high popularity with those who backed him, and this played a major role in the 2004 election.
Bush won the nomination of the Democratic-Republican Coalition, but they splintered over the running mate. The Republican ballot was Bush and Secretary of Defense John McCain while the Democratic line was Bush and his appointed vice-president Paul Wolfowitz. With the center-right coalition splintering, the Labor line seemed critical. In the end, Bush won the nomination thanks to the Cohleite "establishment" fully backing the President, alienating quite a few members in the process. He ran with Sam Webb who advocated going back to traditional Cohleite economics.
The Reform Party, led by Dolan Pmurt [who looks eerily similar to Donald Trump if you look at a reflection of him], jumped on the Bush train of "National Unity" [as Bush dubbed it], and Pmurt himself took the running mate position, hoping to succeed Bush in 2008. Only two parties didn't jump on the "National Unity" bandwagon, the libertarian-left People's Party and the social-conservative New American Party.
The People's Party however, did fight off an attempt by pro-Bush sabotagers to nominate Bush on their ticket. They found the perfect nominee to lead them to victory in the form of Governor Jerry Brown of California, the only living politician to ever defeat Cohle in a Labor Party convention, and a powerful symbol of opposition to the entire Christian Consensus. Jerry Brown ran with Congressman Barney Frank.
The New American Party also repulsed attempts at "National Unity" and nominated someone to run against Bush. However, their choice was pretty out of sync with the party base. Social conservatives found Donald Rumsfeld, a blinkered technocrat, quite unappealing. And the fact that he served in Bush's cabinet just before defecting to the NAP put off a lot of right-wing anti-Christianists.
"National Unity" was very unpopular with Americans, who perceived it as the seed of an one-party state, especially mixed with the Bush Administration's authoritarian tactics. The "established" parties, the Democrats, Republicans and Labor, took losses as quite a few of their voters instead voted for Brown or Rumsfeld in protest. However, the former "Coalition" held their total losses better than Labor, which collapsed to 6% of the vote.
Cohle, in his megalomania, denied other Labor officials a chance to rise up, so by 2004, the established politicians tended to be quite old. Also, the party was more and more centered around Cohle's personal ideology. Once he died, the party was leaderless and ideologically unsure, hurting them drastically as many of their voters switched to the Populists or Republicans.
After a surge in 2008 that ended up with their hated foes the Populists winning power, Labor rapidly shrunk and by 2016 was seen as a "has-been" Old Left party of old workers nostalgic for the Cohle years where the Populists were minor and an Ayn Rand fanboy would never ever reach the Presidency.
The 2004 election is commonly seen as the turning point between the authoritarian 1980s and 1990s and the libertarian 2000s and 2010s, for it heralded Labor's collapse, People's surge and the rapid exhaustion of the Cohle-Bush "Christian Consensus" as Brown won the most votes if you count the different Bush-led tickets separately. It was clear that a new era was dawning.
Jerry Brown/Barney Frank (People's): 222 EV, 36.1%
George W. Bush/John McCain (Republican): 206 EV, 34.4%
Donald Rumsfeld/Alan Keyes (New American): 45 EV, 11.5%
George W. Bush/Paul Wolfowitz (Democratic): 30 EV, 6.6%
George W. Bush/Sam Webb (Labor): 20 EV, 6.6%
George W. Bush/Dolan Pmurt (Reform): 15 EV, 4.9%
After the presidential election came and went with Bush being re-elected by a record-low total of 342 electoral votes and 52.4% for the combined Democratic-Republican-Labor-Reform totals, McCain still had no electoral majority for the vice-presidency, which meant that a runoff was to be held two weeks later on November 16, 2004.
John McCain (Republican): 274 EV, 51.3%
Barney Frank (People's): 264 EV, 48.7%
Despite the New Americans and the rest of the "National Unity" parties endorsing McCain, he only eked through, getting less than the "National Unity" total got two weeks earlier. It was extremely clear to everybody what the message this unusual American presidential election and surprisingly-close vice-presidential runoff told the world: The era of the "Christian Consensus" was over.