The choice for Ford came down to Dole or William Ruckelshaus, the former Deputy AG under Nixon who had resigned rather than carry out the "Saturday Night Massacre." Ford and his team initially decided on Ruckelshaus, but the next morning Ford changed his mind, fearing that Reagan supporters might find Ruckelshaus too moderate.
Nevertheless, the pick would have distanced Ford more from Watergate, and might have been a boon with swing voters. The other leading alternatives were, according to the Steve Kornacki piece (the latter link) Howard Baker (who didn't poll as well as expected) and Anne Armstrong, a GOP donor / Nixon-Ford advisor and then-ambassador to the UK.
Nevertheless, the pick would have distanced Ford more from Watergate, and might have been a boon with swing voters. The other leading alternatives were, according to the Steve Kornacki piece (the latter link) Howard Baker (who didn't poll as well as expected) and Anne Armstrong, a GOP donor / Nixon-Ford advisor and then-ambassador to the UK.