Insurance Problems Almost Doomed Concert : Farm Aid II Draws 40,000 Despite Heat
Los Angeles Times, Dennis McDougal, July 5, 1986.
http://articles.latimes.com/1986-07-05/news/mn-20197_1_farm-aid
' . . . Country pop star Willie Nelson's marathon concert to benefit debt-ridden family farmers did not appear to raise anywhere near the $9 million earned by last September's first Farm Aid concert, however. Early estimates put the Farm Aid II gross at less than $2 million. . . '
' . . . compounded by slow sales of the $20 general admission tickets, forced organizers to move the site of the concert last week from the 80,000-seat University of Texas Memorial Stadium in nearby Austin to the Manor Downs horse race track, where the five-story stage was erected in less than 72 hours. . . '
' . . . The day-long concert was televised over the Video Hit One cable television network, which has an estimated 13 million subscribers. But major network coverage of Farm Aid generally was upstaged by Liberty Weekend. As with the first Farm Aid concert at the University of Illinois last fall, the financial success of Farm Aid II will depend on contributions called in on a toll-free telephone number that was flashed regularly during the telecast.
'More than 200 cases of heat exhaustion were reported, . . . '