Coming back to an idea for a more successful American Motors Corporation, based out of Chicago, one of the things I need to look at considering general trends is pickup trucks. I'm in two minds about this: on the one hand I could do like Ford and simply have them be AMC badged, the other is to have a distinct identity like Chrysler did with spinning out Ram from Dodge but via a relationship with International Harvester. There are advantages to both.
The own-badge option keeps things simple and also allows a certain amount of halo effect to their wider range. The IH option gives you direct access to buyers such as farmers and the like earlier on, when trucks become more popular in modern times that provides useful marketing, but it means you miss out on any associated advantages. I'm probably not setting this out very well, my own thoughts are still rather inchoate anyway.
The own-badge option keeps things simple and also allows a certain amount of halo effect to their wider range. The IH option gives you direct access to buyers such as farmers and the like earlier on, when trucks become more popular in modern times that provides useful marketing, but it means you miss out on any associated advantages. I'm probably not setting this out very well, my own thoughts are still rather inchoate anyway.