SEGA is a society founded by Hendryk in order to fight the creeping spread of a particularly common, yet egregious, spelling mistake which consists in inserting an apostrophe where there should not logically be one. By far the most frequent occurrence is in the neutral possessive pronoun its, which, when misspelled, becomes the subject-verb sequence it's. This completely alters the grammatical structure of the sentence and is particularly jarring to non-native speakers of the English language.

Here's the official thread.

Grammar Utopists

Great Holy Grammar Inquisition (GHGI)

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